Revenue Management & Commercial Performance in Hospitality

HotelPricing exists to turn pricing into predictable growth.

We help hospitality teams connect demand signals, competitive context, and commercial objectives into decisions that improve RevPAR and GOP.

From Revenue Management strategy to daily pricing routines, our approach is practical, measurable, and designed to scale across portfolios.

Maximize Profit, Elevate Experience - because profitable rooms should also deliver guest value.

What you can expect

Revenue Management playbooks focused on ROI, not theory.
Pricing and demand insights to support faster, safer decisions.
Commercial performance alignment across Sales, Marketing, and RM.
Clear guidance on technology and RMS selection, setup, and adoption.

Explore Insights

Current trends

Selling the view, not the room: how attribute-based pricing is reshaping inventory management at scale

Dynamic Pricing Models

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13/07/2026

Selling the view, not the room: how attribute-based pricing is reshaping inventory management at scale

Learn how attribute-based pricing (ABS) transforms hotel revenue management, from room-type grids to monetizable attributes, with real case data, implementation roadmap and technology requirements.

Net RevPAR by channel: why the most profitable booking is not always the one with the highest ADR

Channel Profitability

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08/07/2026

Net RevPAR by channel: why the most profitable booking is not always the one with the highest ADR

Labour costs are rising twice as fast as TRevPAR: profit discipline is now the only revenue strategy

Profit Optimization

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06/07/2026

Labour costs are rising twice as fast as TRevPAR: profit discipline is now the only revenue strategy

Hotel pricing strategy in 2026: from cost-plus to algorithmic rates and when each approach still works

Dynamic Pricing Models

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10/07/2026

Hotel pricing strategy in 2026: from cost-plus to algorithmic rates and when each approach still works

The 42% duopoly is a distraction: three distribution models that will matter more than OTA share by 2028

Channel Profitability

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26/06/2026

The 42% duopoly is a distraction: three distribution models that will matter more than OTA share by 2028

Spotlight

July 4th weekend pricing: the 72-hour playbook for rates, restrictions, and last-minute demand

Dynamic Pricing Models

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01/07/2026

July 4th weekend pricing: the 72-hour playbook for rates, restrictions, and last-minute demand

Learn how to build a July 4th hotel pricing strategy that uses dynamic rates, minimum stays, and smart channel controls to maximise ADR, RevPAR, and post-holiday revenue.

Upselling at check-in is leaving money behind: where ancillary revenue actually converts in 2026

Total Revenue Management

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29/06/2026

Upselling at check-in is leaving money behind: where ancillary revenue actually converts in 2026

Learn how to map hotel ancillary revenue conversion touchpoints across the guest journey, from pre-arrival emails to in-stay digital upselling and post-stay loyalty, with practical KPI examples for total revenue management.

Ampliphi and Stayntouch just made autonomous pricing accessible to the 50-room independent

Automation & Decision Support

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22/06/2026

Ampliphi and Stayntouch just made autonomous pricing accessible to the 50-room independent

How ampliphi autonomous hotel pricing embedded in the Stayntouch PMS helps independent hotels under 50 rooms automate revenue management, reduce manual rate updates, and manage data portability and integration risk.

OTA management for hotels: the commercial director's framework for parity, content, and commission control

Channel Profitability

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03/07/2026

OTA management for hotels: the commercial director's framework for parity, content, and commission control

Learn how to run OTA management for hotels as a commercial discipline, with a weekly multi-OTA scorecard, clear margin floors, and data-driven rate parity, content, and commission strategies.

IHG just put 7,000 hotels inside ChatGPT: your distribution playbook has a new channel to manage

Channel Profitability

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17/06/2026

IHG just put 7,000 hotels inside ChatGPT: your distribution playbook has a new channel to manage

IHG puts 7,000 hotels into ChatGPT with real time pricing and direct booking handoff. What IHG ChatGPT hotel booking means for revenue, distribution, and rate parity.

The revenue manager who overrides the algorithm: when human judgment still beats dynamic pricing

Automation & Decision Support

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19/06/2026

The revenue manager who overrides the algorithm: when human judgment still beats dynamic pricing

Learn when and how human revenue managers should override hotel pricing algorithms, with real case data, a concrete override playbook, and skills for next-generation revenue leaders.

Google brings Universal Commerce Protocol to hotels: what your property needs to be machine-readable by Q4

Data Quality & Integration

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16/06/2026

Google brings Universal Commerce Protocol to hotels: what your property needs to be machine-readable by Q4

Google Universal Commerce Protocol hotels will let AI agents complete end-to-end bookings. Here is what revenue and tech teams must do by Q4 to be machine-readable.

HITEC week: what to walk back from San Antonio with that is not a brochure

RMS Vendor Landscape

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12/06/2026

HITEC week: what to walk back from San Antonio with that is not a brochure

How to turn HITEC week in San Antonio into concrete hotel technology decisions on RMS, booking engines, UX and ABS that move revenue and efficiency.

Real-time demand sensing for hotels: why the 3-day booking window rewrote the forecasting rulebook

Demand Forecasting

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24/06/2026

Real-time demand sensing for hotels: why the 3-day booking window rewrote the forecasting rulebook

Learn how real-time hotel demand sensing, AI-driven forecasting, and live market data help hotels protect rate in a 3-day booking window, with practical guidance for 100-room properties.

Rate parity audits that actually work: the weekly process most commercial teams skip

Competitive Rate Analysis

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12/06/2026

Rate parity audits that actually work: the weekly process most commercial teams skip

A practical playbook for hotel rate parity audits that recover revenue, fix channel leaks, and protect direct bookings through a disciplined weekly process.

10 days to HITEC: the RMS demo questions that will save you from a 7-figure mistake

Revenue Management Systems

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05/06/2026

10 days to HITEC: the RMS demo questions that will save you from a 7-figure mistake

Learn how to use HITEC RMS demo questions to expose override audit trails, RMS integration latency and agentic AI behaviour so your hotel makes faster, more profitable revenue decisions.

Your booking engine is leaking 30% of qualified intent. Here is where it goes and how to plug it

Channel Profitability

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12/06/2026

Your booking engine is leaking 30% of qualified intent. Here is where it goes and how to plug it

Many hotel booking engines leak 30 % of qualified intent. Map the full funnel, fix mobile UX, and use data driven tactics to lift direct conversion and revenue.

GOPPAR is the new boardroom KPI. Your RM compensation plan is still rewarding the old one

Performance KPIs

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03/06/2026

GOPPAR is the new boardroom KPI. Your RM compensation plan is still rewarding the old one

Why hotel owners are shifting from RevPAR to GOPPAR and how to redesign revenue management compensation, KPIs, and bonus grids around profit-based performance.

The agentic RMS is not a chatbot. Here is what "AI that acts" actually does to your pricing stack

Automation & Decision Support

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01/06/2026

The agentic RMS is not a chatbot. Here is what "AI that acts" actually does to your pricing stack

Explore how agentic AI hotel revenue management moves beyond recommendations to autonomous pricing decisions, with architectural layers, governance, and integration playbooks for hospitality leaders.

The ancillary revenue playbook for properties without a spa, beach or 5-star F&B

Total Revenue Management

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27/05/2026

The ancillary revenue playbook for properties without a spa, beach or 5-star F&B

A practical ancillary revenue hotel playbook for urban midscale properties: how to price parking, early check-in, late checkout, F&B credits, and partnerships, measure ancillary revenue per occupied room, and use upsell tools to lift GOPPAR without hurting guest experience.

Uber just put 700,000 hotels behind a discount paywall. Your rate position now decides the inventory game

Competitive Rate Analysis

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22/05/2026

Uber just put 700,000 hotels behind a discount paywall. Your rate position now decides the inventory game

Analysis of the Uber–Expedia hotel booking partnership, its impact on high-intent demand, loyalty discounts, merchant-of-record economics, and how hotels should model KPIs and channel profitability.

Why room categories are the last barrier between your hotel and double-digit ancillary uplift

Market Segmentation

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25/05/2026

Why room categories are the last barrier between your hotel and double-digit ancillary uplift

Learn how attribute-based selling helps hotels replace blunt room categories, remove the hidden tax on pricing, and unlock double-digit ancillary revenue uplift, with concrete figures, case study references and a practical ABS pilot checklist for C-suite leaders.

Dynamic pricing for hotels in 2026: the eight levers that separate price changes from yield gains

Dynamic Pricing Models

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29/05/2026

Dynamic pricing for hotels in 2026: the eight levers that separate price changes from yield gains

Learn how to run hotel dynamic pricing as a constrained optimisation system, using eight revenue levers, clean segmentation data and operational KPIs to improve ADR, RevPAR and occupancy without sacrificing rate integrity.

Total profitability benchmarking: how owners are rewriting RM compensation around GOPPAR

Performance KPIs

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15/05/2026

Total profitability benchmarking: how owners are rewriting RM compensation around GOPPAR

How hotel GOPPAR benchmarking is reshaping RM compensation, dashboards and contracts, shifting focus from RevPAR to total profit and sustainable hotel performance.

HITEC 2026 preview: the 7 technology decisions to make before booking your flight

RMS Vendor Landscape

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11/05/2026

HITEC 2026 preview: the 7 technology decisions to make before booking your flight

How revenue leaders can use HITEC hotel technology to build an agentic AI‑ready revenue stack, from latency audits and data cleanup to RMS vendor selection, Austin USA event scenarios and booth‑floor questions that drive profitable hotel reservations.

Case studies in hotel revenue management: strategies, success stories, and data-driven performance

Booking's merchant share just hit 72%. Your distribution cost model is already wrong

Channel Profitability

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18/05/2026

Booking's merchant share just hit 72%. Your distribution cost model is already wrong

Maximizing direct bookings: advanced ppc strategies for hotels

Revenue Optimization Frameworks

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24/01/2026

Maximizing direct bookings: advanced ppc strategies for hotels

The case for breaking rate parity: when undercutting OTAs becomes the only profit lever

Channel Profitability

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06/05/2026

The case for breaking rate parity: when undercutting OTAs becomes the only profit lever

Turning hotel PIP into a revenue engine: aligning commercial strategy with property improvement plans

Commercial Strategy Alignment

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08/07/2026

Turning hotel PIP into a revenue engine: aligning commercial strategy with property improvement plans

How disney wish pools reshape onboard value for hospitality revenue leaders

Automation & Decision Support

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11/04/2026

How disney wish pools reshape onboard value for hospitality revenue leaders

How prestige travelers reshape revenue management for luxury beach resorts

Market Segmentation

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05/04/2026

How prestige travelers reshape revenue management for luxury beach resorts

Turning a property improvement plan into a revenue engine for hotel performance

Total Revenue Management

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17/03/2026

Turning a property improvement plan into a revenue engine for hotel performance

How local SEO for hotels becomes a strategic revenue lever

Data Quality & Integration

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12/03/2026

How local SEO for hotels becomes a strategic revenue lever

Pos restaurant news shaping revenue strategy for hotel food and beverage leaders

Data Quality & Integration

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07/03/2026

Pos restaurant news shaping revenue strategy for hotel food and beverage leaders

Channel manager what is and how it transforms hotel revenue performance

Revenue Management Systems

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05/03/2026

Channel manager what is and how it transforms hotel revenue performance

How rob rossi’s plans for...

Automation & Decision Support

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19/02/2026

How rob rossi’s plans for Blacklake Golf Resort evolved into a revenue management laboratory

Maximizing profitability with commissionable rate strategies in hospitality revenue management

Revenue Optimization Frameworks

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03/02/2026

Maximizing profitability with commissionable rate strategies in hospitality revenue management

How hotelverse fitur 2025 is reshaping revenue management and commercial performance in hospitality

Revenue Optimization Frameworks

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27/01/2026

How hotelverse fitur 2025 is reshaping revenue management and commercial performance in hospitality

Optimizing hotelier access: how hoteliers com login transforms revenue management and commercial performance

Revenue Optimization Frameworks

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26/01/2026

Optimizing hotelier access: how hoteliers com login transforms revenue management and commercial performance

Strategies to minimize OTA commissions and boost direct hotel bookings

Revenue Optimization Frameworks

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17/01/2026

Strategies to minimize OTA commissions and boost direct hotel bookings

Revenue Management Strategy

How the Nottingham Belfry chain affiliation reshapes commercial and revenue strategy

Commercial Strategy Alignment

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12/07/2026

How the Nottingham Belfry chain affiliation reshapes commercial and revenue strategy

How the Nottingham Belfry’s move from QHotels Collection to a stand-alone asset reshapes revenue management, commercial strategy and repositioning opportunities for this Nottingham conference and spa hotel.

by Milo Kamber

How Stora Hotellet Umeå’s independent positioning shapes revenue strategy and commercial alignment

Commercial Strategy Alignment

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10/07/2026

How Stora Hotellet Umeå’s independent positioning shapes revenue strategy and commercial alignment

Discover how Stora Hotellet Umeå’s independent positioning and non-affiliation with a hotel chain shape its revenue management, pricing, storytelling, and commercial strategy in Umeå’s cultural and sustainable tourism market.

Pricing & Demand

How jordan’s tourism market is reshaping demand forecasting and pricing strategy

Explore how Jordan’s volatile tourism market size growth from 2023 to 2025 reshapes hotel demand forecasting, segment strategy, booking channels, and BPS market share analysis using official Central Bank of Jordan and Ministry of Tourism data.

Hotel demand forecasting in 2026: the data layers most RMS still cannot see

Advanced demand forecasting in hospitality now depends on richer signals—historical data, competitor rates, intent and proximity indicators—to drive revenue management decisions, improve forecast accuracy and unlock measurable RevPAR gains.

Commercial Performance

Turning the full cost of hotel furnishing into a profit engine

Profit Optimization

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11/07/2026

Turning the full cost of hotel furnishing into a profit engine

Channel mix optimization in 2026: building the dashboard that actually drives decisions

Channel Profitability

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08/05/2026

Channel mix optimization in 2026: building the dashboard that actually drives decisions

What asset managers heard at IHIF Berlin: stability is dead, profit discipline is back

Profit Optimization

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04/05/2026

What asset managers heard at IHIF Berlin: stability is dead, profit discipline is back

How European hotels grew direct bookings 8-15% while Booking.com lost ground

Channel Profitability

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28/04/2026

How European hotels grew direct bookings 8-15% while Booking.com lost ground

Technology & RMS

Demand Forecasting

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13/05/2026

Building the demand forecasting tech stack: PMS, RMS, BI and the missing layer in between

Guide for hotel CTOs on building a demand forecasting hospitality stack where clean PMS data, fast integrations and AI models deliver accurate, revenue-ready forecasts.

Google's agentic booking layer is coming. The window to defend direct channels is now

Channel Profitability

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27/04/2026

Google's agentic booking layer is coming. The window to defend direct channels is now

How Google’s agentic AI hotel booking strategy is reshaping hotel distribution, structured data, and APIs—and what CTOs and revenue leaders must do in Q3 to stay visible and protect direct bookings.

by Arnaud Dubois-Leclerc

Insights & Expertise

How the traded co hotel loan for New York’s 1170 Broadway reshaped NoMad hotel revenue strategy

Case Studies

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13/07/2026

How the traded co hotel loan for New York’s 1170 Broadway reshaped NoMad hotel revenue strategy

How the traded co hotel loan for New York 1170 Broadway reshapes revenue strategy at the NoMad hotel, linking debt covenants, micro market dynamics, and RMS design for Manhattan revenue leaders.

How the Hunter Hotel Investment Conference reshapes revenue strategy for hospitality leaders

Discover how the Hunter Hotel Conference 2026 in Atlanta is becoming a pivotal hotel investment and revenue management summit, aligning pricing strategy with owner expectations and long-term asset value.

by Zara Ogunbanjo